What’s Your Brand?

In today’s culture, it seems that everything is about branding.

Including people.

People are increasingly viewing themselves as a product that needs to branded, marketed, publicized, and sold.

And so, networking with people is prioritized over truly connecting with others.

Every clothing choice is seen through the double lens of style and image.

Each action becomes self-serving (even acts of service, ironically) as the guiding motivational question is, “What will I get out of this?”

But here’s an important thing to remember…

Your brand is your reputation.

So, instead of asking, “What’s my brand?,” you should be asking, “What reputation am I building?”

Do I have a reputation for kindness?

Am I trustworthy?

Do I work hard?

Am I competent?

Do I genuinely care about others and demonstrate that care?

Am I perceived as self-less or selfish?

Am I a thinker?

Am I thoughtful?

Do I have a reputation for being responsible?

Am I a good teammate to the people I work with?

Is the reputation I am building the reputation I want?

Proverbs 22:1 says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.”

That same verse in The Message translation reads like this: “A sterling reputation is better than striking it rich; a gracious spirit is better than money in the bank.”

Stop worrying about your brand.

Start building a good name and a sterling reputation.

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