Alameda’s New Logo & What It Means

Just before his ascension, Jesus commissioned his disciples to “go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you” (Matthew 28:19  -20).  This is, in effect, a statement of the church’s core mission and purpose for existing – and that’s how the earliest Christians understood it.

For example, the apostle Paul saw himself and other Christ-followers as “Christ’s ambassadors, as though God were making his appeal through us” (2 Corinthians 5:20).  Peter described the church as “a chosen people, a royal priesthood, a holy nation, God’s special possession, that you may declare the praises of him who called you out of darkness into his wonderful light” (1 Peter 2:9).  And John described his and the church’s key function like this: “The life appeared; we have seen it and testify to it, and we proclaim to you the eternal life, which was with the Father and has appeared to us.  We proclaim to you what we have seen and heard, so that you may also have fellowship with us.  And our fellowship is with the Father and with his Son, Jesus Christ” (1 John 1:2-3).

To be a Christian is to be a witness of what God has done through Christ, a proclaimer of the gospel of Christ, and a teacher of the teachings of Christ.  As John wrote, every follower of Jesus Christ should be looking for opportunities to invite others into fellowship with the Father and the Son.

That’s what we strive to do at the Alameda Church of Christ.

However, we can sometimes become complacent in that pursuit and we often allow the busy-ness of life to crowd out that goal.  This is why the church is also called to hold each other accountable to this goal.  As Hebrews 10:24 says, “And let us consider how we may spur one another on toward love and good deeds…”  In the context of Scripture, love and good deeds always serve the greater goal of making Jesus known.

As that verse states, we, the church, must always look for ways to keep each other focused on our core mission of proclaiming and demonstrating the good news about Jesus for all to hear and see.

This is why we at Alameda have updated our church’s logo to this:


As you can see, the cross is at the center of the “A” because the cross is at the center of who we are and what we do as a congregation of Christ-followers.  You also see lines that create a “path” to the cross and beyond.  This symbolizes our purpose as a church, to bring others to the cross of Christ and then to help them walk in the way of Christ.

This new logo represents a renewed commitment to the “Great Commission” with which Jesus charged his church.  This new logo will be met by some new efforts to train the church in the art of evangelism, to disciple seekers and new Christians, and to create a warm and inviting atmosphere where all who want to find Jesus will feel welcome.

I hope this logo will be a reminder to all Alameda members of why our church family exists and a revelation to our guests of what defines our church family.

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